3rd Party Integrations

Making Integrations Seamless for users

THE PROBLEM
Venmo onboarding is a multi-step process. After creating an account, users still need to separately add a financial institution through a 3rd party (Plaid) to make payments and complete identity verification to unlock additional products. This source of friction negatively affect conversion and growth of a user’s account.

MY ROLE
Designed flows that reduced friction for users who faced multiple steps to manually enter personal and financial information. Managed third party integration and collaborated closely with the Plaid design team to ensure a seamless, clear experience.