THE PROBLEM
Inefficiencies in the onboarding flow and risk management processes hindered conversion rates and exposed the platform to ineligible or high-risk users.

MY ROLE
Owned and lead improvements to the onboarding flow. Resolving friction points, enhancing visual brand moments and enabling support for other cross-team initiatives

6
%
Increase in Completion
20
s
Reduction in Completion Time
22
%
Increase in Activations
Splitting Payments

Splitting Payments

3rd Party Integrations

3rd Party Integrations

Authorizing Users

Authorizing Users

Splitting Payments

Splitting Payments

3rd Party Integrations

3rd Party Integrations

Authorizing Users

Authorizing Users