WEB DESIGN

Brad’s Deals Mobile Web Optimization

Designed and worked with development to ensure the entire site was optimized for mobile. Unique layouts were implemented for pages with high traffic and valuable engagement.

• Wireframes and UX
• User Research & Testing
• Visual Design
• Production

Brad’s Deals Home Page Optimization

Improved overall experience with new navigation, featured deals and Editor’s Picks to emphasize content and quickly get customers to deals they love.

• Wireframes and UX
• User Research & Testing
• Visual Design
• Production

 

BD- Deal Alerts Feature

Added ability to add deal alerts so customers will be notified by email or push message when a deal is posted that matches. Managed across web, app, and email. Leveraged functionality for marketing opportunities.

• Wireframes and UX
• User Research & Testing
• Visual Design
• Product Management

 

BD- Deal Detail Redesign

Redesigned layout to improve the experience- clearer CTA and ability to quickly process the complex information. Goals were to improve conversion and engagement for this high-traffic page on site.

• Wireframes
• User Research & Testing
• Visual Design
• Production

 

BD- Luxe Collection Marketing Promotion

Coordinated opt-in and design for a luxury collection special email. Opt-in was both on web and through email. This unique promotion allowed a highly engaged and targeted audience to receive great deals on niche products.

• Visual Design
• Product Management

 

BD – Blog Embedded Blog Post

Worked with development to refine and implement prototype allowing integration with WordPress in order to embed live deals into static content.

• Wireframes
• Visual Design
• Product Management

 

Blue Cross Blue Shield- Blue Access Mobile Page

Web page promoting the latest mobile apps and other mobile tools.

• Wireframes
• Visual Design
• Production

 

BCBS Public Site Design Exploration

Design exploration of the Blue Cross Blue Shield public site. Looking at different ways to present the most common features used on the site.

• Visual Design

 

BCBS Public Site Mobile

Mobile optimized web site design.

• Wireframes
• Visual Design
• Production

 

BCBS Spanish Public Site Mobile

Microsite specialized for Spanish speaking customers.

• Wireframes
• User Research
• Visual Design
• Production