WEB DESIGN

Brad’s Deals Mobile Web Optimization

mobileweb_screens

Designed and worked with development to ensure the entire site was optimized for mobile. Unique layouts were implemented for pages with high traffic and valuable engagement.

  • Wireframes and UX
  • User Research & Testing
  • Visual Design
  • Production

Brad’s Deals Home Page Optimization

BD_Web_Home

Improved overall experience with new navigation, featured deals and Editor’s Picks to emphasize content and quickly get customers to deals they love.

  • Wireframes and UX
  • User Research & Testing
  • Visual Design
  • Production

 

BD- Deal Alerts Feature

BD_Web_DA

BD_Web_DAManage

Added ability to add deal alerts so customers will be notified by email or push message when a deal is posted that matches. Managed across web, app, and email. Leveraged functionality for marketing opportunities.

  • Wireframes and UX
  • User Research & Testing
  • Visual Design
  • Product Management

 

BD- Deal Detail Redesign

BD_Web_DD

Redesigned layout to improve the experience- clearer CTA and ability to quickly process the complex information. Goals were to improve conversion and engagement for this high-traffic page on site.

  • Wireframes
  • User Research & Testing
  • Visual Design
  • Production

 

BD- Luxe Collection Marketing Promotion

Screen Shot 2017-09-12 at 5.14.36 PM

Luxe-Collection-Email

Coordinated opt-in and design for a luxury collection special email. Opt-in was both on web and through email. This unique promotion allowed a highly engaged and targeted audience to receive great deals on niche products.

  • Visual Design
  • Product Management

 

BD – Blog Embedded Blog Post

BD_Web_EmbeddedBlog

Worked with development to refine and implement prototype allowing integration with WordPress in order to embed live deals into static content.

  • Wireframes
  • Visual Design
  • Product Management

 

Blue Cross Blue Shield- Blue Access Mobile Page

bcbsxx_mobile

Web page promoting the latest mobile apps and other mobile tools.

  • Wireframes
  • Visual Design
  • Production

 

BCBS Public Site Design Exploration

public_site_explore

Design exploration of the Blue Cross Blue Shield public site. Looking at different ways to present the most common featuresĀ used on the site.

  • Visual Design

 

BCBS Public Site Mobile

public_site

Mobile optimized web site design.

  • Wireframes
  • Visual Design
  • Production

 

BCBS Spanish Public Site Mobile

public_site_spanish

Microsite specialized for Spanish speaking customers.

  • Wireframes
  • User Research
  • Visual Design
  • Production