THE PROBLEM
Awareness and confidence of the feature was low and inconsistent across entry points.
Splitting Payments
Making features more usable and used
MY ROLE
Spearheaded the optimization as design lead from concept to delivery of the split flows including improvements to the end-to-end flow and aligning the experience from the several unique entry points.
13
%
Increase in Completion Rate
6.7
%
Increase in Active Users
3.4
%
Increase in Repeat Usage
